3-Watch Thursday #34

Hopefully this hits your inbox on Thursday this week

Apr 20, 2023

Morning morning morning,

Welcome to 3-Watch Thursday #34 the week after my failed attempt at alliteration.

This week I am determined not to be too trigger-happy on the send button and deliver 3 watch-related pieces of media I enjoyed (so logically you might enjoy).

Let’s dive straight in!

Up Close: Breguet Classique Quantième Perpétuel 7327

I’m perpetually impressed (pun intended) by the team at SJX and the work they produce. For me they sit between the watch media that mostly covers new releases and the watch media that delivers in-depth content on historical and other mechanically significant subjects.

SJX does both…and both well.

Demonstrated here with the release of the Breguet 7327 an update on the 5327 is the informative content you want about a new release, on a watch that hasn’t been picked up by other major watch media sources.

I struggle to understand why more coverage of this watch hasn't been seen, because heck it looks good. Not only that, with Breguet having a mild/severe identity crisis this appears to be the back-to-basics classic watchmaking that clients probably prefer.

Say I was a client of Breguet (I wish) and I really loved what they do. The history the story, the watchmaking, the classic designs and really buying into the brand and what it means to own a Breguet (cliche I know), yet they put out watches like this:

I’d struggle to get excited.

It just seems like a brand so lost trying to modernise but forgetting their heritage and falling flat on their face.

That’s why I think the new 7327 is significant. It’s a real return to traditional watchmaking, the kind their clients probably like.

SJX describes the 7327 as a ‘gentle modernisation’ which is probably the correct and most appropriate feeling towards it.

But that’s not all that was in the article by SJX, they were only just getting started on the release.

We took a deep dive into the movement. The modularisation, the workings of the retrograde functions and the modernisation of Piguet movements, this is what I love about SJX and this piece.

Longer form press-release type articles. Very rare but truly SJX and it was a real pleasure reading it.

You can read it for yourself here.

Your Chance To Own An Astronaut’s Omega Speedmaster

This looks to have gone a little under the radar with the auction closing on the day this is published.

3 of the Speedmasters presented to NASA astronauts are up for auction at the same auction house!

Fratello has got you covered though with their piece detailing the provenance of the watches and others that have come up to auction recently.

The watches were presented to Gus Grissom, Ron Evans and Alan Bean with Gus’ being the second lowest numbered presented to an astronaut (#4).

It’s a really interesting read, read plus the little bit at the end wondering where auction houses come up with their estimates as all 3 watches have quite differing estimates.

What Time Is It On The Moon? And Why We Need To Know

Following on with something similarly space related, just over a month ago Chris Hall presented the question about what time it is on the moon.

I don’t usually read much over at Mr Porter (I tend to read Chris’ personal work over at

The Fourth Wheel

) and my immediate reaction to the question in the title was it's UTC.

Maybe it was my inner British ‘centre of the world’ mentality thinking it must be UTC/GMT up on the moon, but truthfully it wasn’t as I already knew the ISS operates on UTC.

It turns out I’d taken a different approach and Chris went to detail the challenges with timekeeping on the moon!

A really interesting little thought experiment that I wanted to share!

Final little bonus bit from me.

Did you see that Tudor Black Bay 58 with the Rowing Blazers stamped on the dial?

Jeeeeeeez.

I’d only ever seen the Ed Sheeran tour one (and rumours of a Facebook one).

It’s already been pretty popular online in the watch space along with broader style and fashion spheres.

I’ve left some of my favourite images below: